Silicon Slopes | Bridge from Niort Numeric to US Market
What are the advantages and challenges a French company faces when expanding to the US Market? Silicon Slopes is based in Utah, and is a growing tech and entrepreneurial hub of the US. Learn from the experience of Kereon Intelligence and Carte Blance during their expansion to Silicon Slopes.
- Landon Bench serves as Partner at Kereon Intelligence US, headquartered near the heart of Silicon Slopes in Lehi, Utah.
Expansion to the US market is more than translation from French to English. Core competencies, marketing messages, sales pitches, customer journeys and implementation roadmaps require a judicious repackaging as a company moves from France to the US. Landon is helping create a bridge between France and Silicon Slopes by expanding Kereon’s reach into the US market. Previous to his work with Kereon Intelligence, Landon was responsible for sales, marketing and corporate compliance at Humatech, Inc., creating and carrying out the launch into new markets that significantly increased revenue. He also oversaw the business development efforts for several major accounts at Avail Medical. Prior, Landon worked as the operations manager for the downtown extension of the Las Vegas Monorail Project.
Landon received two degrees from Brigham Young University: MBA, Finance and BS, Electronics Engineering Technology.
- Priscilla Blanchot is the founder and design director of Carte Blanche, an innovative design studio with a proven track record of brand building for a full range of clients – from start-ups to Fortune 500 companies. With over 20 years of brand and design experience, she has a deep knowledge of brand development, creative strategy and visual design. Priscilla started her career at a New York City Ad Agency where she worked with Victoria’s Secret, Unilever, Guess, IBM, Reebok and LVMH managing the end-to-end creative process. Originally from Paris, France, she holds a visual communications diploma from the European Graphic Design School and the Atelier Technique d’environement publicitaire in Paris. She moved to Atlanta, GA to pursue further design training at the Portfolio Center and has a Level-C Certification as a brand specialist. Residing now in Salt Lake City, UT, Priscilla has established her own agency servicing the local industry and helping international businesses adapt to the local market. Priscilla launched Utah Accueil an affiliate of the FIAFE Accueils (Fédération Internationale des Accueils Français et Francophones d’Expatriés) a French non-profit social group helping French speaking expats moving to Utah to connect with the local French community and their families.
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